The Advantage

of working with Landmark Sotheby’s International Realty

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A Focus on Luxury and Lifestyle Properties


Marketing luxury real estate requires a distinctly unique set of skills and abilities. Unlike all other real estate brokerages who primarily focus on broader market segments, our agents are highly-experienced and proven leaders in the process of luxury real estate marketing. Through Sotheby’s International Realty, we are empowered with the best tools and resources that exist for reaching high net worth buyers with our listings.

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Our Commitment to Quality


Above all else, Landmark Sotheby’s International Realty is committed to delivering the very highest quality in every aspect of the real estate process. This includes magazine-worthy photography of our listings, advertising distribution across the world’s most prolific media powerhouses through the Sotheby’s International Realty marketing platform, and the personalized concierge level of service that our agents and staff provide to our clients. Our goal is to exceed our clients’ expectations at every step of the process, and we are dedicated to that commitment.

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Born From Tradition


Marketed under our brand, a coveted and affluent audience will immediately identify your property as one among the Best-of-the-Best. Sotheby’s has invested over 260 years in building a brand that represents luxury around the world. In a very real way, our brand leverages this rich heritage to enhance the perception of your property in the marketplace—providing it with a seal of luxury.

A World of Connections

Sotheby’s International Realty represents over 21,000 brokers operating out of over 930 offices in 72 countries around the globe. These offices are strategically located in luxury markets which act as catalysts for generating sales traffic for one another. Clients of our offices tend to own multiple properties in destination markets, which augments the world’s most powerful referral network for luxury buyers and sellers.

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Global Exposure


When it comes to marketing your unique property, regardless of value, success is dependent on one element above all others—Exposure. How many eyes can a real estate broker bring to the listing? The answer to this question will determine the price and the speed at which the property sells. When you list your home with Landmark Sotheby’s International Realty, it is immediately broadcast across the world to qualified real estate buyers who are looking for properties just like yours.

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Local Experts


Although our marketing reach extends to buyers the world over, our team is comprised of local experts. We understand the intricacies of marketing North Carolina’s coastal real estate. Our agents live, work, and have raised their families in the coastal communities that we serve. Our brokers have consistently proven their ability to market and sell the region’s finest properties, and our reputation has been built upon this success.

The Voice of Luxury Real Estate

When it comes to luxury real estate, we drive the conversation. Our public relations team has fostered relationships with leading media outlets that generate awareness of the Sotheby’s International Realty brand and position our proprietary global network as the voice of luxury real estate.

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Targeted Advertising


With an emphasis on exclusivity, the Sotheby’s International Realty brand’s advertising plans are driven by a consumer-centric approach targeting all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly-qualified homebuyers.

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Social Media


We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat, our very own Extraordinary Living Blog, and Facebook, the top-referring source of traffic to sothebysrealty.com. Additionally, the Sotheby’s International Realty brand’s YouTube channel has more video views and subscribers than any other real estate brand.

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sothebysrealty.com


The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, high-definition videography, and high-resolution photography. This content-rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.

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Unrivaled Access


Only one real estate brand offers access to the world’s most affluent consumers. Sotheby’s International Realty and the Sotheby’s Auction House provide a dynamic collaboration that gives our network direct contact with the extraordinary clientele of the Sotheby’s brand. Through co-sponsored events and exclusive marketing opportunities, our listings are connected to the most qualified audience of buyers and sellers in the world.

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Proven Track Record


Whether your property is a quaint waterfront retreat or a sprawling estate, our firm has you covered. We have successfully represented the sales of coastal North Carolina’s finest properties every year since our inception.

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Touch Gallery


We continually employ impactful technology to showcase the homes represented by our network. At Sotheby’s International Realty affiliate office locations, our cutting-edge storefront Touch Galleries are stateof-the-art. These high-definition, through-the-glass touch-screens encourage foot traffic interaction with our global properties.

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Apple TV


The Sotheby’s International Realty brand’s Apple TV app is designed to truly immerse consumers in the brand. With our innovative app, homebuyers can discover Sotheby’s International Realty listings from the comfort of their living room. Unique to our app, users can explore our extraordinary offerings via lifestyle, amenities, and can highlight properties and recent searches.

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SIR Mobile


The Sotheby’s International Realty brand’s mobile app is the only luxury real estate app that serves properties in 72 countries. Experience homes on your mobile device like never before with immersive 3D property tours and our new augmented reality “shop the room” functionality. Customize the app to your local currency, unit of measure, and one of the available 18 languages.

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Curate


Curate by Sotheby’s International RealtySM is the innovative augmented reality (AR) luxury real estate tool helping consumers envision, design, and experience their future home through an immersive virtual environment. The Sotheby’s International Realty brand is the first real estate brand to launch and implement a virtual staging AR app, transforming the home buying and selling experience for sales associates and consumers.

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